Market Research and its Primary Goal Market Research is the gathering, analyzing, and interpreting of information about the marketplace: your competitors, consumer preferences and behaviors, products/services, and tactics. The primary goal of market research is to provide insight to companies like yours, to solve marketing dilemmas. Whether it’s bringing a new product to market, or
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admin / March 15, 2016
Enter to Win this Month’s Book Give-Away!
Are you curious about the future of technology and the global economy? Let us send you a FREE Copy of The Industries of the Future by Alec Ross! It’s that time of year again! The Persuadable’s Book Give-Away has made its rounds and is back once again for another go. We will choose 10 lucky folks
admin / March 10, 2016
New Product Development
New product development research is part of the process of taking an idea and turning it into a reality – a product or service which can be offered on the open market. This process allows a company to study a category, identify what consumers really want, evaluate opportunities for new products or services, and build
admin / February 10, 2016
Roses are Red, Violets are Blue…We Love Research, How about You?
Love and romance, chocolate and flowers… These are all things associated with Valentine’s Day as we know it today. However, the journey to this point was filled with heartache, conflict, and was once celebrated on an entirely different day. Being that we’re crazy about market research, we figured what better way to truly understand Valentine’s
admin / October 27, 2015
Pre/Post-Awareness Case Study
Measuring Awareness, Trial & Usage CHALLENGES A company with multiple regional brands was looking to measure awareness, trial, usage, and campaign effectiveness among heavy users within the category. Uncover changes in “top of mind” (TOM) and aided recall, ad recall, changes in purchase behavior, and future purchase intent Determine if re-positioning efforts were getting
admin / September 9, 2015
New Product, New Category AA&U
Challenges Troy Healthcare uncovered a new technology with the potential to bring relief to consumers suffering a potentially debilitating condition. They needed to understand the migraine category completely. Who are the sufferers? What is the nature of the suffering? Are they open to new ideas? How much would they pay for a new product? Insights
admin / September 5, 2015
Market Research
Market research is the process of gathering, recording, and analyzing data in order to gain insight into the consumer’s mind, whether that consumer is a “general population” buyer of CPG products or a complex Business to Business (B2B) marketing target. The goal of market research is to identify wants, needs or beliefs so that companies
admin / September 5, 2015
Segmentation Studies and Cluster Analyses
Market Segmentation Study “Birds of a feather flock together.” Human beings do the same thing. Market segmentation involves dividing a broad target market into relevant subgroups that have, or are perceived to have, common needs or interests. Market segmentation helps an organization to identify and define their optimum target consumer. By understanding the “psychographics” of category consumers,
admin / September 5, 2015
Logo Research
A logo can evoke emotions from a consumer; it is a symbol of an entire brand. When creating an image for your company, a well-crafted logo can help build brand image, corporate identity, brand awareness and ultimately, help your company to succeed in the marketplace. Whether it’s a restaurant, an energy drink, a pair of
admin / September 1, 2015
Advertising Pre-Testing and Creative Testing
Pre-testing your advertising/creative allows companies to measure effectiveness, ad recall, and ad comprehension. Knowing the strengths & weaknesses of your creative execution before a large scale launch can save you thousands, if not millions of dollars, in underperforming advertising. (Not to mention, saving your reputation!) Advertising pre-testing is a form of concept testing. It is