|June 12, 2017||Comments Closed|
There is almost always something special about a brand. The trick is understanding the consumer’s perspective on what makes your brand special or unique. These perceptions help define the position a brand holds in their mind. These perceptions can be changed slowly, with a clear strategy, good marketing and strong insights about where a brand has “permission” to go.
Exploration of what makes a brand “tick” can be done qualitatively or quantitatively. The methodology employed depends on the specific challenge.
A GPS only works if it knows where you are. Brand profiling studies are your “GPS,” showing you where your brand is in the minds of consumers. When you know where you are, you can decide where you want to go.
Persuadable Research specializes in helping brands find their footing, then move forward with confident expectation in a rapidly evolving competitive landscape. If you are concerned that your brand is losing its footing, one of our Solutions Experts would love to talk with you about a plan to move your brand forward with confidence.