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May 5, 2017 Comments Closed

Name Testing

Name Testing
Case Studies

Monistat-2

Playing the Name Game

Monistat-2

Name Pre-Test

 

 

Persuadable Research knows how to ask the right questions of your target market, via focus groups and online surveys, to get the results that will deliver now and in the future.

Name testing is a process done to find the right name for the right product. The name of a brand should appeal to the target market, connect the consumer emotionally to the product, be easy to remember and easy pronounce.

The naming process usually starts with a “wish list” of 20-30 ideas. Then, your attorney eliminates your 10 favorites because someone has already claimed them. From there, qualitative research helps zero in on the top 3-5 names, which is followed by a quantitative concept test to identify the strengths and weaknesses of each.  If you’re lucky, one name stands out from the rest. Sometimes, there is a tie. If all the scores are great, pick your favorite using the scores on the attributes within the study. If the tie is based on low scores, you can start a new “wish list!”

Points to keep in mind when naming a product:

  • Match the product or service and fit the concept
  • Easy to pronounce
  • Easy to remember
  • Easy to translate and cross cultural appeal
  • Stand out against competing brands
  • Should be protect-able

Selecting the right name can influence brand positioning, image, and future sales. Persuadable Research can help you find the right name with a thoughtful, disciplined approach. We can even help you find a name that will perform in other countries or cultures. No need for marketing disasters. No need to guess.

Copyright © 2017 Persuadable Research Corp.