Market Segmentation Study “Birds of a feather flock together.” Human beings do the same thing. Market segmentation involves dividing a broad target market into relevant subgroups that have, or are perceived to have, common needs or interests. Market segmentation helps an organization to identify and define their optimum target consumer. By understanding the “psychographics” of category consumers,
admin, Author at Persuadable Research Corporation - Page 5 of 10
admin / September 5, 2015
Logo Research
A logo can evoke emotions from a consumer; it is a symbol of an entire brand. When creating an image for your company, a well-crafted logo can help build brand image, corporate identity, brand awareness and ultimately, help your company to succeed in the marketplace. Whether it’s a restaurant, an energy drink, a pair of
admin / September 1, 2015
Advertising Pre-Testing and Creative Testing
Pre-testing your advertising/creative allows companies to measure effectiveness, ad recall, and ad comprehension. Knowing the strengths & weaknesses of your creative execution before a large scale launch can save you thousands, if not millions of dollars, in underperforming advertising. (Not to mention, saving your reputation!) Advertising pre-testing is a form of concept testing. It is
admin / September 1, 2015
Rob Rankin, Partner & President – Clarity Coverdale Fury
“Persuadable Research is a valuable strategic partner. Their efforts, insights and actionable research has been invaluable.”
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admin / August 31, 2015
Concept Testing
It can cost hundreds of thousands, to millions, of dollars to bring a new product to marketplace. Marketing research can be a critical tool in new product development. Concept testing is a fundamental part of this process. Concept testing can use qualitative research at the front end, as part of the exploratory process, while developing
admin / August 27, 2015
Attitude, Awareness and Usage Studies (AA&U)
AA&Us are comprehensive studies seeking insights into a particular business category, either products or services. By studying the attitudes, awareness & usage of brands within a competitive set, client brands are able to see where they stand in relation to their competitors and make strategic decisions to improve their position. Typically, we begin the AA&U
admin / August 21, 2015
How Important are Gadgets to New Car Sales?
With all of the recent car commercials focusing on bells and whistles such as parking assist, radars and touch screens, we at Persuadable Research decided to conduct a study on car buying. What we found was that car buying is still ruled by very practical considerations, even with the advent of new high tech gadgets.
admin / August 19, 2015
Multitasking Behind the Wheel: a Scary Reality
Ten and Two. That’s where your hands should be on the steering wheel at all times. However, many drivers do not follow these rules. Long boring commutes, or rushing from place to place, presses many of us into eating, grooming or engaging in behaviors that we know could be risky. A recent Persuadable Research Survey
admin / August 12, 2015
Baby Boomers Show Interest in Self Driving Cars
One might wonder why the race is on to develop self driving cars. America has over 250 million cars on the road already. Clearly, there are many markets for self driving cars. One example are those over fifty, many of whom are known as Baby Boomers. It is thought that many in this group will
admin / August 2, 2015
Natural Medications vs. OTC
Understanding the World of “Light Green” & “Dark Green” Moms Natural Medications vs. Over The Counter Medications. Challenges Where do natural medications stack up versus OTC medication on a mom’s radar? Are moms more inclined to buy natural medications for some ailments, and OTC for others? What are the underlying barriers and motivators? Where does