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AAU Informs Portfolio Architecture and Innovation Opportunities to Drive Growth

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Background In 2015, Carma Laboratories was seeking to accelerate growth for the Carmex lip care brand and had key questions related to: Which consumers should they target? And, what products would attract them? Rather than guessing, they pursued answers. That summer, Carma Laboratories commissioned an Attitudes, Awareness & Usage study with Persuadable Research. The results...

A Brand Makeover: Packaging Test

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Know what works before you change it! A client wanted to redesign their packaging system across their entire product line – logo, branding, colors, imaging, product description, etc. The mission? Don’t alienate current users Bring new natural product users to brand. Make sure the new packaging system articulates their key brand pillars. Three packaging themes…

Breaking Out of the “Bermuda Triangle”

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A Qualitative Conversation with HCPs about in-office marketing of OTCs CHALLENGES A new company with a line of health products needed to determine the most efficient way to inform Healthcare professionals (HCPs) about their products. Do we need the reps to talk to the HCPs? Or do we mail information kits to the HCPs? Where…

New Mom Shopping Survey

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Earlier this year, Persuadable Research was proud to partner on a research study with RLA Collective and Mommy MD Guides® surveying both moms-to-be and new moms. The exciting results of this collaboration have just been released. The press release that follows includes a link to the reports. If you are interested in a personal “walk…

Avoiding the 7 Deadly Sins

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Did you know there is an ominous correlation between the number of Americans who drown each year and the number of films Nicolas Cage appears in? Obviously, these two facts are completely unrelated. Their relationship is what’s called a “spurious correlation” and is just one of many data misinterpretation traps that researchers and analysts must be careful to avoid.

Rocket Powered Surveys

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Not every business question requires a large, sweeping research study. Sometimes, insight comes from simple answers. Rocket Powered Surveys offer brand marketers a custom market research option focused on answering a critical question in days, not weeks. We’ve streamlined our processes to deliver a fast, affordable solution, ideal for marketers and entrepreneurs who need data quickly…

Renee Grandchamp Davis, Brand Manager, WellSpring Consumer Healthcare

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“Persuadable Research has been a consistent and highly valued partner,  providing  a variety of solutions, both big and small, to the disparate challenges that arise with a multi-brand portfolio. Over the years, they have helped us identify great opportunities and make informed decisions with our products, packaging, and portfolio.”

Click to read the full testimonial.

Brand Profiling Studies

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There is almost always something special about a brand. The trick is understanding the consumer’s perspective on what makes your brand special or unique. Brand profiling studies are your “GPS,” showing you where your brand is in the minds of consumers. When you know where you are, you can decide where you want to go.

Name Testing

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Persuadable Research knows how to ask the right questions of your target market, via focus groups and online surveys, to get the results that will deliver now and in the future. Name testing is a process done to find the right name for the right product. The name of a brand should appeal to the target market, connect the consumer emotionally to the product, be easy to remember and easy pronounce.

Monistat Tracking Case Study

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Measuring the Impact of Media Spending CHALLENGES In 2012, Insight Pharmaceuticals acquired the Monistat brand, which had retained its position as a category leader, despite several years with minimal marketing support. Insight Pharma needed to revive the brand to increase sales.  Specifically: ♦    Monitor how responsive the brand was to media spending ♦    Understand which…

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