Online focus groups provide a couple of unique twists on the original qualitative approach. In a relaxed, anonymous, online environment, focus group participants generally feel at ease. Compared with traditional focus groups, participants are freer to discuss more sensitive topics and offer candid opinions. Participating from their own homes or offices, respondents are not intimidated
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admin / November 10, 2016
Quantifying the Impact of Advertising
What if you’re already the market leader? CHALLENGES The client’s brand was a market leader with good name recognition, despite the fact that the brand had never advertised before. They wanted to experiment with advertising in local markets to understand the impact of advertising on the brand. The key questions: How would advertising impact
admin / October 20, 2016
Exclusive Interview with Provisor Marketing, Part 1
Kate Jones and Julie McPeek are consumer and brand marketing specialists, having spent a collective 30+ years at Procter & Gamble, including five years guiding new business development, before leaving P&G to start their own firm: Provisor Marketing, LLC. In an exclusive interview, they share their insights on consumer research and brand marketing.
admin / October 19, 2016
Exclusive Interview with Provisor Marketing, Part 2
Kate Jones and Julie McPeek are consumer and brand marketing specialists, having spent a collective 30+ years at Procter & Gamble, including five years guiding new business development, before leaving P&G to start their own firm: Provisor Marketing, LLC. In part 2 of our exclusive interview, they discuss and challenges and rewards of conducting consumer research.
admin / September 21, 2016
Tools of the Trade for Consumer Research
Every craft has its tools of the trade. Chefs have knives. Carpenters have chisels. Surgeons have scalpels. Twitter posters have thumbs. The field of consumer research is no different. There is an array of tools marketers use to uncover consumer insights: everything from one-on-one, man-on-the-street interviews to massive Quant studies. No single approach is right
admin / July 21, 2016
Marketing Directors Are Like NASA Scientists
Plan, Prepare, Pay… Then Pray It might not seem so, but as a marketing director, you are like a NASA scientist. Both you and they plan years in advance and spend lots of money to launch new products – sometimes into the known, sometimes into the great unknown. NASA’s current Juno space probe is an
admin / May 20, 2016
Are You Buying This?
J.J. Robertson was a top Los Angeles advertising Account Planning Director. Intensely curious, her research helped agencies win 13 major accounts and garner three Effies. She earned a reputation as the “Brain Sucker” and became a regular speaker at events. The industry loved her. She was flying high. Then she quit her job. To write a book. That’s when Persuadable Research got involved.
admin / May 4, 2016
Jason Pellegrini, CEO, Quantum Health
“I’ve worked with many research agencies over the years. Persuadable Research’s robust processes were evident at every stage of project execution. Our experience and engagement with their research team was the best.”
Click to read the full testimonial.
admin / May 3, 2016
Sarah Adler Remy, Senior Consultant, Susan B. Levy Consulting
“Based on the research, we tweaked our messages and changed our packaging, which made a huge difference. We are so pleased. Sales are up double-digits in most accounts!”
Click to read the full testimonial.
admin / April 20, 2016
The History of Market Research (Infographic)
Persuadable Research has stayed at the cusp of the latest innovations in market research. Check out our Services page to learn about all of the methods we use to help brands succeed in the marketplace.