Monthly Archives: August 2015

Concept Testing

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It can cost hundreds of thousands, to millions, of dollars to bring a new product to marketplace.  Marketing research can be a critical tool in new product development.  Concept testing is a fundamental part of this process. Concept testing can use qualitative research at the front end, as part of the exploratory process, while developing…

Attitude, Awareness and Usage Studies (AA&U)

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AA&Us are comprehensive studies seeking insights into a particular business category, either products or services.  By studying the attitudes, awareness & usage of brands within a competitive set, client brands are able to see where they stand in relation to their competitors and make strategic decisions to improve their position. Typically, we begin the AA&U…

How Important are Gadgets to New Car Sales?

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With all of the recent car commercials focusing on bells and whistles such as parking assist, radars and touch screens, we at Persuadable Research decided to conduct a study on car buying. What we found was that car buying is still ruled by very practical considerations, even with the advent of new high tech gadgets….

Multitasking Behind the Wheel: a Scary Reality

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Ten and Two. That’s where your hands should be on the steering wheel at all times. However, many drivers do not follow these rules. Long boring commutes, or rushing from place to place, presses many of us into eating, grooming or engaging in behaviors that we know could be risky. A recent Persuadable Research Survey…

Baby Boomers Show Interest in Self Driving Cars

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One might wonder why the race is on to develop self driving cars. America has over 250 million cars on the road already. Clearly, there are many markets for self driving cars. One example are those over fifty, many of whom are known as Baby Boomers. It is thought that many in this group will…

Natural Medications vs. OTC

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Understanding the World of “Light Green” & “Dark Green” Moms Natural Medications vs. Over The Counter Medications. Challenges Where do natural medications stack up versus OTC medication on a mom’s radar? Are moms more inclined to buy natural medications for some ailments, and OTC for others? What are the underlying barriers and motivators? Where does…

Name Pre-Test

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Name Pre-test Saves the Day!   Challenges Our client pre-tested three product names for fit, purchase intent, appeal and relevance. It’s a good thing they did! Insights All three names chosen by the marketer failed to meet the established action standard. In fact, their preferred choice was least favored by a wide margin. Impact Our…

TV Ad Study

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Edgy or Irritating? How will you know if your ad crosses that line? Challenges Determine the effectiveness and impact of new TV ads in existing markets Decide whether or not to continue with the ads or start fresh with something new.   Insights While the TV ads were motivating, a deeper dive into the diagnostics…

Playing The Name Game

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Names & Labels That Resonate   Challenges The challenges for this pre/probiotic supplement client include understanding the awareness and usage of their category, identifying the packaging label that resonates most, and determining the best name for their product.   Insights Distinct opportunity to raise awareness of client’s brand. No clear winner was identified. Research identified…

Suppositories Brand Profiling Study

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You Put It Where?!? Suppositories: Challenges and Barriers to Use Challenges How receptive are moms to suppositories as a form of medication, given the risk of overdosing and the side effects associated with it? Does it have more appeal among special cases, where children would not ingest the entire dosage? The challenge was to understand…

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