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Claudia Zellmann, Account Supervisor, Rhea & Kaiser

“For over 5 years we have been using Persuadable Research for a wide variety of research. They are a valued partner who consistently delivers the winning bid based on their thoughtful recommendations, research design, competitive pricing and thorough project management.”

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Bill Mueller, Ames Scullin O’Haire, Inc.

“We have partnered with Persuadable Research on several occasions. On our most recent collaboration, they provided data analysis in the form of a Brand Perceptual Map that pointed the way for the most effective brand positioning for our client in a very competitive category.”

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Sheryl Rinker, Strategic America

“Wow! Superb job on the analysis!!!! I know this wasn’t an easy task, but feel you did an incredible job interpreting all the verbatims and putting them into context with your recommendations. JUST WHAT WE WERE LOOKING FOR!”

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Are You Prepared for Disaster?

Preparing for a disaster is probably fairly low on most peoples’ list. It’s not much fun to do or think about for many of us. Still, there are quite a few people who consider themselves ready for anything, from a natural disaster to a man-made one. A recent study conducted by Persuadable Research has shown

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hand drawing Electric car concept on the car windows

The Barriers to the Adoption of Electric Cars

Plenty of people are interested in reducing their impact on the environment. Many of us are recycling, turning off faucets and lights, biking instead of driving and even buying energy efficient appliances. But what about cars? According to a recent survey conducted by Persuadable Research, 62% of respondents have heard of electric car makers. However,

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Will Robots Take Over the World?

We’ve all seen the movies where robots take over the Earth and humans come together in rag tag factions to fight off the new cold steel heartless overlords. But, do people really fear robots? The answer is yes, some do, according to a January 2012 Persuadable Research Robot Survey. It appears that 10% are frightened

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Family, Religion and Gift Giving During The Holiday Season

If you are spending time with family during the holidays, you are not alone. Most respondents, 60%, from a recent Holiday Survey conducted by Persuadable Research will spend time with only their families. While others may be spending time with friends, co-workers, or even alone, 94% of those surveyed are happy with the arrangements they’ve

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Are Cruise Ships Really Headed for Troubled Waters?

The popularity of cruise ships has been rising for many years. Increased activities, destinations and shipboard facilities have driven this growth. In fact, the number of people who took a cruise in 2012 was around 20 million, and nearly 20% of Americans have taken a cruise. However, cruise interest may be declining due to recent

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Reasons for Failure and Success of Strategic Alliances Revealed by New In-Depth Study From Business Advancement, Inc.

Did you know that 40%-60% of strategic alliances fail to meet senior executives’ expectations despite widespread sharing of best practices? The surprising reasons behind this persistent paradox and future trends for strategic alliances are revealed in a recent in-depth study from Business Advancement, Inc. Conducted in alliance with Persuadable Research Corporation, this new study provides

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