Ah, There’s the Rub! A Lotion Brand’s Strengths & Weaknesses Challenges This family-owned brand needed a clearer understanding of attitudes, awareness, and usage of its brand, especially among its heavy users. They also needed a better understanding of the category, to identify their true competitors, in order to compare strengths and weaknesses. Insights Gained deeper
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admin / March 6, 2015
Are You Prepared for Disaster?
Preparing for a disaster is probably fairly low on most peoples’ list. It’s not much fun to do or think about for many of us. Still, there are quite a few people who consider themselves ready for anything, from a natural disaster to a man-made one. A recent study conducted by Persuadable Research has shown
admin / February 5, 2026
ECRM Case Studies
Background Persuadable Research primarily conducts consumer research studies for brands, but we routinely do our own internal studies to help us better understand our clients and the categories we serve. Our internal research is almost always sparked by something that interests our team and benefits our clients. In 2024, we conducted a series of self-care
admin / September 5, 2025
Acne Habits and Practices
Background The only thing constant is change! On an internal brainstorming call, we considered the need to modify our sampling process when we target category users. We had the method identified but we needed to make sure we understood all aspects of making this change before we started rolling it out in client studies. We
admin / August 12, 2025
Launching on Amazon?
How Market Research Helps You Launch Smarter on Amazon So, you’ve got a great product idea and you’re ready to launch on Amazon. Awesome! But before you hit “publish” on that listing, take a step back—because success on Amazon takes more than just a good product. That’s where custom research can help! At its
admin / June 18, 2025
Physical Self-Care Case Study
Background In January of 2024, we set out to explore various aspects of self-care. Our first study was to determine what self-care meant to respondents. In April 2024, we took a deeper dive into the area of mental self-care. For August 2024, we planned to probe into attitudes and awareness of physical self-care. We started
admin / April 9, 2025
Self Care Series Phase 2
Background In January of 2024, we set out to explore various aspects of self-care. Our first study was to find out what self-care meant to respondents. Within that study, we learned that mental self-care was rated as the most important area of self-care. This information was the jumping-off point for our second study, launched in
admin / March 21, 2025
Holistic Market Research
Holistic Market Research Case Study Background In 2023, a private equity company approached us to help them with a due diligence study for a small, premium haircare brand they planned to purchase. The goals of the study were to determine if the brand was appealing and believable to consumers—specifically looking for “green lights” to
admin / March 13, 2025
Self Care Series Phase 1
Background In January of 2024, we set out to explore various aspects of self-care. Our goal was to have a baseline understanding of how American’s interpret the idea of self-care and provide actionable insights to our clients in the self-care industry. We knew we had to start by exploring attitudes, awareness, and activities
admin / December 17, 2021
Rocket Powered Insights–Holiday Parties
Background In November 2021, we did a small research study to test a new offering called “Rocket Powered Insights.” The study asked 1,000 Adults 18+ about their plans for holiday gatherings during what was hoped to be the waning stages of the COVID Pandemic. The study fielded just before Thanksgiving, and here are some of the
admin / June 6, 2018
AAU Informs Portfolio Architecture and Innovation Opportunities to Drive Growth
Background In 2015, Carma Laboratories was seeking to accelerate growth for the Carmex lip care brand and had key questions related to: Which consumers should they target? And, what products would attract them? Rather than guessing, they pursued answers. That summer, Carma Laboratories commissioned an Attitudes, Awareness & Usage study with Persuadable Research. The results
admin / January 22, 2018
A Brand Makeover: Packaging Test
Know what works before you change it! A client wanted to redesign their packaging system across their entire product line – logo, branding, colors, imaging, product description, etc. The mission? Don’t alienate current users Bring new natural product users to brand. Make sure the new packaging system articulates their key brand pillars. Three packaging themes