A Qualitative Conversation with HCPs about in-office marketing of OTCs CHALLENGES A new company with a line of health products needed to determine the most efficient way to inform Healthcare professionals (HCPs) about their products. Do we need the reps to talk to the HCPs? Or do we mail information kits to the HCPs? Where
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admin / August 23, 2017
New Mom Shopping Survey
Earlier this year, Persuadable Research was proud to partner on a research study with RLA Collective and Mommy MD Guides® surveying both moms-to-be and new moms. The exciting results of this collaboration have just been released. The press release that follows includes a link to the reports. If you are interested in a personal “walk
![By Nicolas Genin from Paris, France (66ème Festival de Venise (Mostra)) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons](https://persuadables.com/wp-content/uploads/2017/07/1024px-Nicolas_Cage_66ème_Festival_de_Venise_Mostra_7.jpg)
admin / July 27, 2017
Avoiding the 7 Deadly Sins
Did you know there is an ominous correlation between the number of Americans who drown each year and the number of films Nicolas Cage appears in? Obviously, these two facts are completely unrelated. Their relationship is what’s called a “spurious correlation” and is just one of many data misinterpretation traps that researchers and analysts must be careful to avoid.
admin / July 5, 2017
Rocket Powered Insights
Not every business question requires a large, sweeping research study. Sometimes, insight comes from simple answers. Rocket Powered Insights offer brand marketers a fast, affordable market research option focused on answering a critical question in days, not weeks. This solution is ideal for marketers and entrepreneurs who need data quickly to make informed decisions now. This
admin / June 27, 2017
Renee Grandchamp Davis, Brand Manager, WellSpring Consumer Healthcare
“Persuadable Research has been a consistent and highly valued partner, providing a variety of solutions, both big and small, to the disparate challenges that arise with a multi-brand portfolio. Over the years, they have helped us identify great opportunities and make informed decisions with our products, packaging, and portfolio.”
Click to read the full testimonial.
admin / June 12, 2017
Brand Profiling Studies
There is almost always something special about a brand. The trick is understanding the consumer’s perspective on what makes your brand special or unique. Brand profiling studies are your “GPS,” showing you where your brand is in the minds of consumers. When you know where you are, you can decide where you want to go.
admin / May 5, 2017
Name Testing
Persuadable Research knows how to ask the right questions of your target market, via focus groups and online surveys, to get the results that will deliver now and in the future. Name testing is a process done to find the right name for the right product. The name of a brand should appeal to the target market, connect the consumer emotionally to the product, be easy to remember and easy pronounce.
admin / May 1, 2017
Monistat Tracking Case Study
Measuring the Impact of Media Spending CHALLENGES In 2012, Insight Pharmaceuticals acquired the Monistat brand, which had retained its position as a category leader, despite several years with minimal marketing support. Insight Pharma needed to revive the brand to increase sales. Specifically: ♦ Monitor how responsive the brand was to media spending ♦ Understand which
admin / May 1, 2017
Brand and Category Tracking Studies
Brand Tracking Case Study Learn how a client of ours used a tracking study to evaluate and increase brand awareness. Read the Case Study Data is important. Data, compiled over time, is critical. It’s one thing to know where your brand is at a specific moment in time, but having multiple data points over a
admin / April 20, 2017
Jona Mancuso, Carma Laboratories, VP of Marketing
“The team at Persuadable Research truly operates as an extension of our internal brand team.”
Click to read the full testimonial.